Rich Media – Marketing YOU

February 13, 2008

As more and more employers turn to rich media to present themselves to you, it stands to reason that they will soon be expecting you to do the same. One of the ways that you can demonstrate your savvy in this arena is to create a video resume (aka: video introduction) that recruiters and employers can view. Your video resume will enable viewers to get to know the side of you that does not show up on your text resume. Your video resume is used as a compliment to your text resume, not a replacement.

One of the challenges with a video resume is the importance of getting the viewer to continue watching the full video. Knowing how quick we jump around on our computers, it is critical to catch your viewer with a strong presentation and not “a day in the life” approach, which will just bore them not to mention irritate them as a time waster.

So, knowing this tip it is imperative that you develop a strong, compelling script – practice that script until it flows naturally and keep your video intro under 2 minutes in length (a minute or so is ideal). Also, we all have a very different opinion of something we create ourselves. So, with that in mind have some of your friends and colleagues review the video and be open to suggestions. Attracting the viewer is one thing – getting them to continue watching is another story.

If you would like a professional opinion on your video you can also take a look at our ‘video review’ service, which is laser focused on ensuring that your message speaks to the employers needs and provides them with a great picture of who you are and what it would be like to work with you.

So, update yourself by learning more about rich media and how taking this approach can help market YOU.

Posted by Robin Ogden – FiredUP Careers

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