Market yourself. This is a hefty one, so I’ll be breaking it down in other blog posts too. First of all, you’ve got to begin thinking of yourself from a marketing perspective. You are looking for a job and marketing yourself to employers. Along the way, you’d like others to help you out too when possible. Do they know you’re looking? Will they have a chance to pass your information on to anyone else?

Begin by making sure that your email address is a professional one. Get rid of any cute email addresses from the past like: im2bad@…, or freakyfred@… and get a professional email address. Use your name, or as close to it as you can. In fact, if you can buy a domain under your name (i.e. joesmith.com) then do so. (To check in to this do a domain search at UpDaddy.com – it’s quick and easy, and also inexpensive to own your online name.) Make sure to use the ‘signature’ part of your email setup page. You can use this setup to list your name, as well as your profession under your name (ie; marketing professional, or software engineer, or sales representative, or banking professional…you get the idea here). Then underneath you can use your LinkedIn link (see tip #5) so that anyone you send an email to can get to your professional link that has your background profile, etc. As you continue to grow your online presence via a video resume, or online portfolio you can also use this link in your email signature.

This is a very powerful way to continue your networking process, grow your presence as a passive job seeker, and be available at a moment’s notice for new opportunities to ‘find’ you.

Take Action:

First, be sure to read tip #5 and get your LinkedIn account set up. Next, set up a professional email address then set up your signature inside your email account. Your email company should have a section and instructions for creating this signature line – it’s easy, so don’t neglect to use this great marketing tool. If you need some help or more information on setting that up here is a link that has oodles of information on creating signatures inside various email accounts.

http://email.about.com/od/signatures/Email_Signatures.htm

So – get started and keep moving forward.

Posted by Robin Ogden – FiredUP Careers

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